Aligning Audience Needs with Scientists’ Information in the Complex Harmful Algal Bloom Outreach to Engagement Continuum

Abstract

Algae, an important foundation of aquatic ecosystems, can become a nuisance or harmful when
it grows in excess. Many government agencies have a role in monitoring, responding to, and confirming
a harmful algal bloom (HAB). HAB scientists have important information to share, however, given the
complexities of HABs, which often involve decoupled drivers from observed impacts, presents challenges
to outreach and engagement. Understanding key audience information needs can help scientists prioritize
key science communication and engagement opportunities to maximize the impact of such efforts. Scientists
may need additional science communication training or support for scientist-community partnerships. This
will be evermore important into the future with the likely range expansion of HABs due to climate change.